The Spirit of Momofuku Ando
Momofuku Ando, the founder of NISSIN FOODS, invented instant noodles after continuing to contemplate how he could contribute to society by satisfying people’s hunger. The NISSIN FOODS Group will continue to carry on the spirit of the founder through our business activities.
Is there something we can do to help people?
Is there a job that will make the world a better place?
Momofuku Ando invented the world’s first instant noodles,
Chicken Ramen, in 1958. After going out on his own at the young
age of 22, he carried out various businesses based on his firm
belief that there must be “something that can be done to help
people” and “a job that will make the world a better place.”
In addition, after witnessing the sight of starving people filling
the streets after the end of World War II, Ando keenly realized that
food was extremely important because without food to sustain our
health and well-being, it would be impossible to meet higher level
needs such as the need for clothing, homes, art or culture.
![](/jp/company/sustainability/action/disaster-aid/philosophy/images/img_01.jpg)
The long line of people reflected a significant underlying demand
Five development objectives of instant noodles
The sight of long lines of people waiting to eat a single bowl
of ramen in the black market near Osaka Station immediately
after World War II ended is what inspired Ando to invent instant
noodles. He became determined to develop instant noodles as
noodles were loved by many Japanese people. He felt that the
long lines of people indicated a significant underlying demand.
Ando set five development objectives. The instant noodles had to
taste delicious, with a flavor that consumers would not get tired
of, be preservable and capable of being stored in a household kitchen,
could be prepared quickly, be affordable, and lastly, be safe and
sanitary.
The instant noodles produced were like nothing anyone has ever seen
before and people were taken by surprise. They became a major hit
and were even dubbed ‘magic ramen ’. NISSIN’s instant noodles revolutionized
food culture all over the world.
![](/jp/company/sustainability/action/disaster-aid/philosophy/images/img_02.png)
“I never want people to endure the same hardship again.”
The Great Hanshin-Awaji Earthquake struck on January 17, 1995.
This triggered flashbacks of the burned ruins after World War II
and Ando knew instinctively that this disaster would be ensued
by a period of hunger. Employees were organized into rescue
squads and kitchen cars equipped with running hot water were
dispatched to evacuation shelters.
The rescue squad prepared hot instant noodles for disaster victims
they encountered along their way to the evacuation shelters. Even
at the evacuation shelters, they served Chicken Ramen to around 1,000
people. Ando experienced starvation during and after World War II.
This activity reflected his wish and desire to “never want people
to endure the same hardship again”.
![](/jp/company/sustainability/action/disaster-aid/philosophy/images/img_03.jpg)
Carrying on the spirit of Momofuku Ando
The NISSIN FOODS Group carries on the spirit of the founder
Momofuku Ando and undertakes various social contribution and
support activities.
For instance, during the occurrence of large-scale disasters, including
the 2011 Great East Japan Earthquake and 2016 Kumamoto Earthquake,
kitchen cars were dispatched to the respective disaster-stricken
sites. In addition, in response to requests by the central and local
governments, thus far we have provided more than 3.6 million bowls
of instant noodles as relief supplies. In addition, we provide food
assistance overseas during disasters through the World Instant Noodles
Association (WINA) and are undertaking measures to eradicate hunger
via the United Nations World Food Programme.
Furthermore, the NISSIN FOODS Group is also conducting measures in
case of a disaster as a part of the Hyakufukushi Project, which implements
social contribution initiatives. The projects cover a wide range
of activities, including the “NISSIN Employee Disaster Preparation
Training” Project to train employees so that they will be equipped
with the necessary knowledge and readiness to assist people around
them and to gain food assistance skills, the “Forewarned is Forearmed!
Chicken Ramen Survival Project” which teaches children helpful survival
skills and demonstrates how instant noodles can be useful in times
of emergency, and “Keep Your Pantry Stocked for an Emergency: The
Rolling Stockers,” which aims to raise awareness of the Rolling Stock
method and encourage consumers to practice it. Rolling Stock is a
method whereby food stored for emergencies is consumed and replenished
on a regular basis. This ensures a certain level of food reserves
are constantly stockpiled in the home.
![](/jp/company/sustainability/action/disaster-aid/philosophy/images/img_04.jpg)